Marketing&Media Plan 2021

Marketing&Media Plan 2021

Marketing Plan:

• Printed advertisements in the largest Egypt Newspapers


• Public relations & TV Interviews Campaign prior to the forum to be broadcasted by the largest TV channels;


• The Web Site; Social Media Sites" (Instagram / Twitter / Facebook)


• WhatsApp Message Services;  Telephone Marketing , SMS Service


• Advertisements through the large websites and the large electronic newspapers;


• Publishing advertisements in all businessmen associations and Egypt common councils; 


• Email Campaign;   External Advertisements.


• The campaign will target customers from Saudi Arabia, UAE, Oman and Qatar.

Media Plan:

• 4 television channels are expected to attend the forum;


• Media coverage in the largest printed newspaper about forum


• There are more than 75 journalists covering the forum on all websites and electronic newspapers;


• Live coverage and live broadcasting on facebook and YouTube  sites throughout the forum days;


• Large screens for the sponsors and the subscribers inside the event such as our last forum in 2020.